Shufang Zhang

BeijingInternational Trademark Department

+86-10-6604 6064

+86-10-6641 5678

zhangshf@ccpit-patent.com.cn

Qualification:

Trademark Attorney since 2013
Attorney-at-law since 2019

Languages:

Chinese、English

Education and Training:

Master of Law, Peking University, 2020
Master of Arts, Beijing Foreign Studies University, 2010
Training of American Trademark Law and Practice in Birch, Stewart, Kolasch & Birch LLP in March, 2015

 

Professional Experience:

Joined CCPIT Patent and Trademark Law Office in 2010

 

Practice Area:

Trademark Prosecution、Trademark Search and Watch、Administrative Protection of Trademark Right、Legal Opinion on Trademark Infringement、Trademark Validity Litigation、Licensing/Assignment of Trademark、IP Litigation and dispute resolution including negotiation, mediation and arbitration、Infringement risks analysis、IP infringement analysis、IP contract drafting and reviewing、Consulting on IP strategy

Publication and Presentation:

Author: Factors to be considered when judging marks composed of Chinese characters and those composed of foreign language are similar in meaning, IP Power, Dec. 28, 2016
Co-author: Issues on Protection of Well-known Trademarks on Dissimilar Goods/Services: Jeep vs. Battlefield Jeep, Analysis on Excellent Trademark Cases of 2016~2017, First Edition, 2018
Author: The influence of bad faith when judging two marks constitute similar, China IP Magazine, May 17, 2018

 

Representative Cases:

Ms. Zhang, together with the team, representing GENERAL MOTORS LLC obtained well-known protection for its trademarks “GM” and“GM in Chinese”in 2019

Ms. Zhang, together with the team, representing a global auto company won a trademark invalidation litigation in 2017. The case was selected as Excellent Trademark Case of 2016~2017 by the China Trademark Association

Ms. Zhang, together with the team, representing GENERAL MOTORS LLC obtained well-known protection for its trademarks“CHEVROLET in Chinese”,“CHEVROLET”and “CHEVROLET EMBLEM” in 2016