Qualification：

Attorney-at-law since 2011

Languages：

Chinese、English

Education and Training：

Bachelor of English literature, Beijing International Studies University, 1996-2000

Juris Master in Intellectual Property Law, Renmin University of China, 2013-2015

Training of American Trademark Law and Practice in Birch, Stewart, Kolasch & Birch LLP, Washington D.C., USA, in 2008

Intellectual Property Certificate Program in Cardozo Law School, New York City, USA, Aug. to Dec. 2015

Intellectual Property Training in ExxonMobil, Houston, USA, Nov. 2017

Professional Experience：

Joined CCPIT Patent and Trademark Law Office in 2000

Practice Area：

Trademark Prosecution、Trademark Search and Watch、Administrative Protection of Trademark Right、Trademark Infringement Litigation、Legal Opinion on Trademark Infringement、Trademark Validity Litigation、Licensing/Assignment of Trademark

Affiliation：

Chinese Group of AIPPI

Marques China team

PTMG

INTA committee member

ICC Working Group on Trademarks

Publication and Presentation：

Publication
Co-Author: Implementation on applying challenge obligation within trademark review procedure, China Trademark, No. 8, 2012
Author：Trademark Issues for OEM Products Destined for Export，China: Managing the IP Lifecycle, 2015/2016
Author：Examination Practice on Trademarks Composed of Foreign State Names or Similar Elements，China Trademark，August 15, 2017
Co-Author: Supreme People's Court recognizes YKK as well-known trademark，China: Managing the IP Lifecycle, 2018/2019
Author：Standards to Determine Similarity of Trademarks，China Intellectual Property, January 5, 2018
Author：Say No to bad faith trademark application – comments on trademark law and practice against bad faith trademark applications from the prospective of the ESSO Golden Eye trademark invalidation appeal, Patent and Trademark，2018/1
Author：Mobil Pesticides? No, We Won't Allow It!，Lexology，June, 2018
Author：Market Survey in Trademark Dispute Plays a Role，Lexology，June, 2018
Author：How to apply the well-known trademark article in trademark administrative litigation，IP Power，December 29, 2018
Co-Author: How to apply the principle of full review in trademark administrative litigation for trademark review of refusal，IP Power，March 21, 2019
Author：New Balance Wins 15-Year Legal Battle Against New Barlun，INTA Bulletin，November 1, 2019
Author: China says No to bad faith trademark filings, AIPPI e-news, July, 2020
Author: SPC ruling on J'adore 3D mark selected as guiding case, Marques e-blog, January 22, 2020
Co-Author: JORDAN case set as guidance in China, Marques e-blog, February 18, 2020
Author: On the application of the principle of knowing the light by weighing the heavy in trademark administration and civil dispute cases，China Intellectual Property Magazine, April 2, 2020
Author: Michael Jordan wins latest TM case in China, Marques e-blog, April 20, 2020
Author: China's SPC provides OEM guidance in Honda case, Marques e-blog, May, 5, 2020
Author: Grundfos recognized as well-known trademark and awarded damages of RMB3 million, Trademark Lawyer Magazine, INTA Edition, May 2020
Author: No infringement in MK trademark case – SPC, Marques e-blog, August 13, 2020
Co-Author: Trademark Use Practice, Intellectual Property Press, 2021
Author：CNIPA’s New Guidelines on Well-known Trademark Recognition and
Protection by the CNIPA，Asia IP Award Issue, March, 2022
Author：Trade mark hijackers ordered to pay damages in China, Marques e-blog，April, 2022
Co-Author: Zero Tolerance for Bad Faith Trademarks by Chinese Authorities，Foreign Trade Magazine, April 2022
Author：Beijing High Court Issues Guidelines for Awarding Punitive Damages，INTA，June, 2022
Author：How to determine similarity of goods in trademark disputes，WIPR，October 2022
Author：Determination of Similar Goods in Trademark Invalidation Procedure – On the Hastens Trademark Invalidation Litigation Retrial，China Trademark Magazine，Vol. 11, 2022
Author：Study on the prudent obligations of trademark agencies to trademark applications that may have negative social effects，IPR Daily，October 18, 2022
Author：Accession to Hague System and Marrakesh Treaty, INTA, March 16, 2022
Co-Author：CNIPA publishes guidance on avoiding conflicts with prior rights，MARQUES e-blog，December 2022
Co-Author: New Guidance for Services in Class 35 in China，MARQUES e-blog，December 2022

Presentation
Speaker：Similarity of Goods and Services, From Chinese Perspectives, BRICS Intellectual Property Forums 2016, London, UK, November 2016
Speaker：Examination Practice on Graphic Trademarks，BRICS Intellectual Property Forums 2019, Stockholm, Sweden, May 2019
Speaker：To what extent bad faith is relevant in trademark contentious cases, BRICS Intellectual Property Forums 2019, Stockholm, Sweden, May 2019
Speaker：How to pierce the corporate veil in trademark infringement cases, BRICS Intellectual Property Forums 2019, Stockholm, Sweden, May 2019
Speaker：Amendments to China Trademark Law，Seminar of China IPR Updates: Trademark Law Revised，European Union Chamber of Commerce (EUCCC), May 2019, Beijing
Speaker：Well-known trademark and bad faith application，the 99th Conference of Pharmaceutical Trade Mark Group, Berlin, Germany, October 2019
Speaker：Policies and regulations against bad faith trademark in China, 2020 AIPPI World Congress, October 9, 2020 virtual
Speaker：Trademark Issues about OEM in China, 2021 AIPPI China Youth IP Seminar, Beijing, April 22-23, 2021
Moderator：Trademark Registration and Protection in China – Pitfalls and Solutions，INTA Webinar, August 26, 2021
Speaker：Enterprise Trademark Protection Strategy, CNIPA Campaign against Bad Faith Trademarks, ICC，March, 2022
Speaker：Trademark Registration Strategy in China，Webinar organized by Swiss Intellectual Property Office, May, 2022
Speaker：Highlights on Guidelines on Trademark Examination and Review of CNIPA, Chinese Trademark Updates Webinar, Marques, October 2022
Speaker：Amendments to Trademark Law and new trends in trademark registration and protection in China，Lexology IAM Webinar, December 2022

Research Subject
Project member of the research subject of Chinese Trademark Association, “Analysis of Establishing the Standard of Likelihood of Confusion for Trademark Examination”in 2019
Project member of the soft science subject of State Intellectual Property Office, "Research on Improving the Trademark Right Use System”in 2020

Representative Cases：

Ms. Zhao won a retrial of trademark review of opposition case before the Supreme People’s Court on behalf of a reputed American company in 2014. The case was selected as a typical intellectual property case of Guangdong Intellectual Property Protection Association in 2015

Ms. Zhao won an administrative retrial case of trademark review of opposition on behalf of a well-known Japanese enterprise, and won the recognition of well-known trademark for the client before the Supreme People’s Court in 2016

Ms. Zhao won a trademark infringement litigation case on behalf of a reputed American company before the Beijing Hight Court, obtaining well-known trademark recognition and damages of RMB3 million for the client in 2017. This case was selected as an outstanding trademark case 2017-2018 by China Trademark Association

Ms. Zhao he won an administrative dispute case of trademark invalidation request on behalf of a reputed American company in 2017. This case was selected as a typical case of regulation of trademark malicious registration by Beijing Intellectual Property Court in 2017

Ms. Zhao won, won an administrative retrial case of trademark review of opposition on behalf of a reputed Danish pharmaceutical company, and obtained the well-known trademark recognition for the client before the Supreme People’s Court in 2018

Ms. Zhao, won a retrial of trademark review of refusal case before the Supreme People’s Court on behalf of a famous Danish clothing company in 2018

Ms. Zhao won a trademark infringement and unfair competition litigation on behalf of a reputed Danish company before the Beijing Intellectual Property Court, obtaining well-known trademark recognition for the client and RMB3 million damages award in 2019

Ms. Zhao won a series of trademark invalidation appeals before the Supreme People’s Court, representing a famous US company in 2020；

Ms. Zhao won a series of trademark invalidation appeals before the Supreme People’s Court, representing a famous Danish pharmaceutical company in 2021;

Ms. Zhao won a trademark invalidation litigation retrial before the Supreme People’s Court, representing a famous Swedish furniture company in 2022