Malicious applications to register trademarks have long been an issue for trademark right holders in China. Unlike in some countries where trademark rights are based on use, in China, these rights are primarily derived from registration. This makes the pr...

In recent years, theres increasing number of trademark applications encounter rejections due to being considered as deceptive. According to Article 10.1.7 of the China Trademark Law, a sign which is deceptive and is liable to mislead the relevant public r...

Ling Zhao , Shufang Zhang...

The China National Intellectual Property Administration (CNIPA) issued Guidance on Distinctive Characters for Non-traditional Trademarks on 29 December 2023. In the first of two articles, Ling Zhao and Shufang Zhang summarise the Guidance....