A Practice Note addressing the measures available to trademark owners in China (PRC) to combat the unlawful use of their trademarks online, including the procedures and claims for challenging the unauthorised registration and use of a domain name incorporating a trademark. It also addresses the unauthorised use of trademarks in online advertising, including as keywords, in social media posts, and to prompt the appearance of pop-up advertisements, and the potential liability of online marketplaces where third parties sell infringing goods.
This Note forms part of a global suite of country-specific resources helping in-house lawyers and private practice attorneys to navigate each country's legal framework for online trademark enforcement.
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