The Beijing High Court upheld the judgement of the Beijing IP Court, which recognised "Jägermeister" as a well-known trademark in Chinese and awarded 10 million RMB in damages to the Jägermeister trademark owner.
Mast-Jägermeister SE (MJSE), founded in Germany in 1878, whose best-known product is the herbal premium liqueur Jägermeister, which has been available in China since 2003. MJSE owns, among other things, the word and figurative marks "野格" (Jägermeister in Chinese), "JÄGERMEISTER"、 "Jägermeister"、 "
"、"
" and "
" .
