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What You Should Know About Trademark Applications for the Metaverse in China

Data:2023-08-31Author:

Ling Zhao, Jie Li

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The metaverse has become a sensation over the past two years. In October 2021, Facebook brought the technology to the masses, renaming itself as Meta along the way. Technology companies aimed at developing metaverse platforms that perform both entertainment and working functions, while others, including trademark practitioners, mapped out their business plans in this niche.

The word “metaverse” is made up of the prefix “meta” (meaning beyond) and the stem “verse” (a back-formation from “universe”). The metaverse is a digital reality that combines aspects of social media, online gaming, augmented reality, virtual reality, and cryptocurrencies to allow users to interact virtually.

What are the questions a trademark attorney would ask about the metaverse? Is Metaverse registrable? If so, in which class? Would an application be accepted?

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