Qualification:
Trademark Attorney
Attorney-at-Law since 2011
Language:
Chinese and English
Education and Training:
Bachelor of Arts in English Literature from Beijing International Studies University in 2000
Received training of American Trademark Law and Practice in Birch, Stewart, Kolasch & Birch LLP in April, 2008, Washington D.C., USA
Master of Law in Intellectual Property Law from School of Intellectual Property Law, Renmin University of China in 2015
Attended the LLM Course of US Intellectual Property Law in Benjamin N. Cardozo School of Law, Yeshiva University, New York City, USA, Fall Semester 2015
Professional Experience:
Joined CCPIT Patent and Trademark Law Office in 2000
Practice Area:
Ms. Zhao is a well-experienced trademark specialist and practitioner, and her expertise and practice are mainly focused on trademark search and watch, trademark prosecution, administrative protection of trademark right, trademark administrative litigation; trademark infringement litigation, legal opinion on trademark infringement, licensing of trademark, trademark strategy, enforcement of copyright and unfair competition.
Ms. Zhao is good at litigation and non-litigation resolution of difficult and complicated trademark cases. She has successfully represented many famous multinational companies to protect trademark rights and assisted clients in obtaining well-known trademark recognition by China National Intellectual Property Administration and the court. Some of the influential cases have been widely reported.
Publication and Presentation:
Co-Author: Implementation on applying challenge obligation within trademark review procedure, China Trademark, No. 8, 2012
Author:Trademark Issues for OEM Products Destined for Export,China: Managing the IP
Lifecycle, 2015/2016
Author:Examination Practice on Trademarks Composed of Foreign State Names or Similar Elements,China Trademark,August 15, 2017
Co-Author: Supreme People’s Court recognizes YKK as well-known trademark,China: Managing the IP Lifecycle, 2018/2019
Author:Standards to Determine Similarity of Trademarks,China Intellectual Property, January 5, 2018
Author:Say No to bad faith trademark application – comments on trademark law and practice against bad faith trademark applications from the prospective of the ESSO Golden Eye trademark invalidation appeal, Patent and Trademark,2018/1
Author:Mobil Pesticides? No, We Won’t Allow It!,Lexology,June, 2018
Author:Market Survey in Trademark Dispute Plays a Role,Lexology,June, 2018
Author:How to apply the well-known trademark article in trademark administrative litigation,IP Power,December 29, 2018
Co-Author: How to apply the principle of full review in trademark administrative litigation for trademark review of refusal,IP Power,March 21, 2019
Author:New Balance Wins 15-Year Legal Battle Against New Barlun,INTA Bulletin,November 1, 2019
Speaker:Similarity of Goods and Services, From Chinese Perspectives, BRICS Intellectual Property Forums 2016, London, UK, November 2016
Speaker:Examination Practice on Graphic Trademarks,BRICS Intellectual Property Forums 2019, Stockholm, Sweden, May 2019
Speaker:To what extent bad faith is relevant in trademark contentious cases, BRICS Intellectual Property Forums 2019, Stockholm, Sweden, May 2019
Speaker:How to pierce the corporate veil in trademark infringement cases, BRICS Intellectual Property Forums 2019, Stockholm, Sweden, May 2019
Speaker:Amendments to China Trademark Law,Seminar of China IPR Updates: Trademark Law Revised,European Union Chamber of Commerce (EUCCC), May 2019, Beijing
Speaker:Well-known trademark and bad faith application,the 99th Conference of Pharmaceutical Trade Mark Group, Berlin, Germany, October 2019
Professional Affiliation:
Member of INTA
Member of Council of AIPPI China
Member of Marques China Team