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Ling Zhao

Beijing Office
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Trademark Attorney
Attorney-at-Law since 2011


Chinese and English

Education and Training:

Bachelor of Arts in English Literature from Beijing International Studies University in 2000

Received training of American Trademark Law and Practice in Birch, Stewart, Kolasch & Birch LLP in April, 2008, Washington D.C., USA

Master of Law in Intellectual Property Law from School of Intellectual Property Law, Renmin University of China in 2015

Attended the LLM Course of US Intellectual Property Law in Benjamin N. Cardozo School of Law, Yeshiva University, New York City, USA, Fall Semester 2015

Professional Experience:

Joined CCPIT Patent and Trademark Law Office in 2000

Practice Area:

Ms. Zhao is a well-experienced trademark specialist and practitioner, and her expertise and practice are mainly focused on trademark search and watch, trademark prosecution, administrative protection of trademark right, trademark administrative litigation; trademark infringement litigation, legal opinion on trademark infringement, licensing of trademark, trademark strategy, enforcement of copyright and unfair competition.

Ms. Zhao is good at litigation and non-litigation resolution of difficult and complicated trademark cases. She has successfully represented many famous multinational companies to protect trademark rights and assisted clients in obtaining well-known trademark recognition by China National Intellectual Property Administration and the court. Some of the influential cases have been widely reported.

Publication and Presentation:

Co-Author: Implementation on applying challenge obligation within trademark review procedure, China Trademark, No. 8, 2012

Author:Trademark Issues for OEM Products Destined for Export,China: Managing the IP

Lifecycle, 2015/2016

Author:Examination Practice on Trademarks Composed of Foreign State Names or Similar Elements,China Trademark,August 15, 2017

Co-Author: Supreme People’s Court recognizes YKK as well-known trademark,China: Managing the IP Lifecycle, 2018/2019

Author:Standards to Determine Similarity of Trademarks,China Intellectual Property, January 5, 2018

Author:Say No to bad faith trademark application – comments on trademark law and practice against bad faith trademark applications from the prospective of the ESSO Golden Eye trademark invalidation appeal, Patent and Trademark,2018/1

Author:Mobil Pesticides? No, We Won’t Allow It!,Lexology,June, 2018
Author:Market Survey in Trademark Dispute Plays a Role,Lexology,June, 2018

Author:How to apply the well-known trademark article in trademark administrative litigation,IP Power,December 29, 2018

Co-Author: How to apply the principle of full review in trademark administrative litigation for trademark review of refusal,IP Power,March 21, 2019

Author:New Balance Wins 15-Year Legal Battle Against New Barlun,INTA Bulletin,November 1, 2019

Speaker:Similarity of Goods and Services, From Chinese Perspectives, BRICS Intellectual Property Forums 2016, London, UK, November 2016

Speaker:Examination Practice on Graphic Trademarks,BRICS Intellectual Property Forums 2019, Stockholm, Sweden, May 2019

Speaker:To what extent bad faith is relevant in trademark contentious cases, BRICS Intellectual Property Forums 2019, Stockholm, Sweden, May 2019

Speaker:How to pierce the corporate veil in trademark infringement cases, BRICS Intellectual Property Forums 2019, Stockholm, Sweden, May 2019

Speaker:Amendments to China Trademark Law,Seminar of China IPR Updates: Trademark Law Revised,European Union Chamber of Commerce (EUCCC), May 2019, Beijing

Speaker:Well-known trademark and bad faith application,the 99th Conference of Pharmaceutical Trade Mark Group, Berlin, Germany, October 2019

Professional Affiliation:

Member of INTA

Member of Council of AIPPI China

Member of Marques China Team