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PUMA彪马 vs. PUMAH飚马, the Well-Known Trademark Wins

Sep 9, 2021

PUMA, translated as “彪马” (BIAO MA) in Chinese, was founded in Germany in 1948. It is a large multinational company aiming at clothing production.

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Author
Ling Zhao, Lan Zhou
Trademark Related

Real “Bulgari” Wins against the Infringing Trademark “Bulgari Music Coffee”

Aug 23, 2021

After about four years’ fight, Italian luxury brand Bulgari defeated the Chinese individual squatter in the invalidation litigation case against the preemptive registration in China. 

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Trademark Related

Strategies against abuse of trademark rights

Jun 25, 2021

In today’s fierce competition among brands, the role of the trademark has increasingly attracted people’s attention.

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Trademark Related

Examining the challenges of obtaining a sound trademark in China

Apr 15, 2021

As early as May 1 2014, China’s revised trademark law cancelled the visibility requirements for trademark registration, and for the first time, evolved to incorporate sound into the scope of tradem

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Trademark Related

Trademark litigation in China, 2021

Jan 12, 2021

Legislative framework and causes of action

Trademark law, rules and regulations

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Trademark Related

How to protect the titles of works or character names under the Chinese IP Laws

Nov 5, 2020

With the astounding development of the national economy, people’s quality of life has been improving and cultural products have become wider in variety.

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Trademark Related

GIACOMINI WON IN 3 OPPOSITION PROCEEDINGS AGAINST THE TRADEMARK “嘉科米尼GIACOMINI”

Oct 28, 2020

CNIPA ruled that the trademark No. 30195179 “嘉科米尼GIACOMINI” in Class 17, No. 30208214 “嘉科米尼GIACOMINI” in Class 19 and No.

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Trademark Related

Developing a trademark enforcement strategy guided by Sun Tzu and Carl von Clausewitz

Sep 2, 2020

“Everybody has a plan until they get punched in the mouth,” Mike Tyson once quipped.

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Trademark Related

China’s Court’s Attitude to Trademark Coexistence Agreement -Findings and Conclusions Based on Recent Judgements

Aug 3, 2020

To explore China’s Court’s attitude to trademark coexistence agreement in cases where trademarks are substantially similar, exclusive of identical trademarks, the authors review the Courts’ latest

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Trademark Related

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