Coca-Cola
Lost a Copyright Lawsuit
In
December 2004, a Beijing court made a decision on a copyright dispute
between The Coca-Cola Company and Guangdong Apollo Group, a Chinese
beverage company, in favor of the Chinese company.
The
dispute arose in 1999 when Coca-Cola launched a television commercial
for its beverage Spirit. Apollo found that the song used in this commercial
strikingly similar to its commercial song "When the Sun Rises", for
which a copyright registration had been obtained. Apollo approached
Coca-Cola requesting to stop using the song but failed. Apollo initiated
legal proceedings in the Beijing High People's Court in April 2000 against
Coca-Cola for copyright infringement, claiming damages of RMB 30 million
(US$ 3. 62 million).
During trial, an expert panel from Copyright Society of China was invited
to provide expert opinion on the similarity of the two songs. Upon establishment
of infringement, Coca-Cola was ordered to stop using the song, make
a public apology to the plaintiff in a newspaper and pay damages of
RMB 445,000 (US$ 53,874) to the plaintiff.
Neither of the two parties appealed.
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